| Description |
Micare is hiring a Marketing Manager to drive retail growth by planning, executing, and optimizing marketing strategies to boost footfall, sales, and customer engagement. The role leads product launches, promotional campaigns, and in-store and digital marketing initiatives while ensuring consistent brand execution and measurable commercial results. Key Responsibilities: • Conduct market and competitor analysis to identify trends and opportunities. • Develop and execute integrated marketing strategies across mobile phones, accessories, telecom plans, and home appliances. • Lead product launches, promotional campaigns, and seasonal initiatives. • Manage in-store marketing, visual merchandising, demo zones, and activations. • Oversee digital and omnichannel campaigns (social media, paid ads, email, SMS, website promotions). • Collaborate with sales, retail operations, and merchandising for effective execution. • Track campaign performance, analyze sales/customer data, and optimize ROI. • Manage marketing budget, ensuring cost efficiency and impact. • Maintain consistent brand messaging and customer experience across all channels. Qualifications: • Bachelor’s degree in Marketing, Business, or related field. • 8+ years of marketing experience, preferably in retail, consumer electronics, mobile phones, telecom services, or home appliances. • Strong knowledge of retail marketing, in-store promotions, customer journey management, omnichannel marketing, and e-commerce. • Experience with CRM systems, loyalty programs, and customer data analysis. • Excellent communication, negotiation, and stakeholder. management skills • Proven ability to manage multiple campaigns, budgets, and deadlines. • Strong analytical skills to track KPIs and optimize campaign performance. • Creative, results-driven, commercially focused, with experience working with regional/international brands or distributors. ?image omitted
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